HISTORIEN OM IKEA – LEADING BY DESIGN – THE IKEA STORY

BY TOREKULL, BERTIL

When Ingvar Kamprad founded IKEA in 1943, at the age of seventeen, he had no way of knowing that the company would come to represent convenience, dedication to quality, and a distinctive style of design to the harried, modern-day consumer. Today, more than 195 million people worldwide frequent his 150 stores in thirty countries, and almost 100 million IKEA catalogues are printed each year. More than a standard business history, Historien om Ikea (Leading by Design) captures the essence of Kamprad himself. The book is a testament to the inspiration, the ideas and the innovations that make a good business great. Based on the exclusive interviews with the legendary founder of IKEA, Ingvar Kamprad, Historien om Ikea (Leading By Design – the Ikea Story) tells the inside story of Kamprad’s humble roots and the visionary concepts and innovative strategies that turned a small, Swedish mail order company into a worldwide commercial giant.